points by daemonologist 3 days ago | 0 comments
It's the top image on the product page: https://www.apple.com/ipad-mini/
I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device (the edge facing the viewer is the far side from the camera). Bit of trickery for sure though.
[–] lynndotpy 3 days ago
[–] jotaen 3 days ago
> I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device
I’d suspect the same. From that angle, the camera bump is on the opposite edge; when I hold my iPad Air in the same position, the camera bump is also just about hidden.
That being said, I’d also suspect that Apple chose that angle deliberately.
[–] andai 3 days ago
Is that a real video or cgi? The motion reminds me of motion tweening.
[–] ch_sm 3 days ago
Historically, Apple used real photos and video for marketing material, only lit and polished to perfection to create a sort of hyper-real effect. Nowadays, who knows.
from this page: https://www.apple.com/ipad-mini/specs/