The software companies aren’t going to start doing this because the media companies aren’t interested in doing that. Tools like Nuke that already do this are expensive tools for people that the tech industry is trying to make obsolete. The media companies want to sell anything that will sell, and spend as little as possible in the process.

I’m pretty sure this will have to come from skilled and experienced artists doing amazing things with technology despite the tech industry sabotaging their careers, which in turn develops demand for actual art rather than bulk-created ‘content’. Sadly, I think we’re years away from that. I graduated in this field in 2024 and my career was dead before it started. Most people in this business with the hard-won skills to do this work that spent years developing their taste, storytelling sophistication, and craft are in the process of being systematically fucked over by the tech industry. Sad.