Even by the FSF definition it's not free software as it violates freedom 0 (run it for any purpose) and 2 (redistribute copies). Or at least that is how I read their "no repackaging or resale" restriction.

Audacity, Libreoffice etc. are regularly sold by companies in box stores and there isn't much of a problem with that. What's being sold there is really just a means of access, just like some pay an internet subscription, some pay for CD-ROMs or, heaven forbid, floppy disks.

But let's say that we don't care about the 4 freedoms, let's say the purpose is for developers to get compensated. In that case, this still is a bad license, as CC-by-nc-sa with redundant and contradictory terms isn't particularly clear. the way I'd interpret the license text differs from the intention stated in the README, "You may not repackage, redistribute...this tool" doesn't leave room for any shareware/donationware to get created in the first place.

I would have much preferred for them to be less sloppy about their licensing. The only way I can understand the current license is to ignore it, and go with the vague intention of "we want big companies to pay, and be the only ones allowed to make money off this plugin, otherwise do whatever" instead...