points by Havoc 2 days ago | 0 comments
Interesting choice of pic...a guy with a military camo hat, laptop propped up on a hardshell field deployment case...but in a crop field. That's quite a departure from Appe's usual creatives sipping soy lattes vibe
[–] lp92 2 days ago
They are just trying to portray "working in the field" creative types/students and alluding to all day battery life.
[–] eli 2 days ago
Nothing about that picture looks military
[–] financetechbro 2 days ago
Not all camo is military. That to me looks more like the camo that you find at bass pro shop
[–] FinnKuhn 2 days ago
To me it looks like farmers or biologists that use a MacBook because it is durable and has excellent battery life (or at least that seems to be the message when you read the rest of the announcement).
[–] bombcar 2 days ago
It’s not even a camo hat really, just an outdoorsy one.
They missed a chance to have the lady holding an iPad though.
[–] unregistereddev 2 days ago
> They missed a chance to have the lady holding an iPad though.
Yeah this was a big miss. Farmers typically don't bring laptops out into the field, but tablets are extremely common. Tablets aren't nearly as susceptible to damage from dirt and dust and are easier to use on the go.
[–] ZeroCool2u 2 days ago
I had a similar thought too looking at that photo and then I realized that personally, the only computer I've ever used out 'in the field' for extended durations was a MBP when I was working on an autonomous drone project senior year of undergrad.
It was November/December in Iowa, so it was freezing and the local R/C club airfield was nestled between an ocean of corn fields and the city dump, so it smelled terrible.
But that 16" MBP was red hot from Android Studio and kept my fingers from freezing, so credit where credit is due. Really fun project too!
[–] nozzlegear 2 days ago
> the local R/C club airfield was nestled between an ocean of corn fields and the city dump, so it smelled terrible.
That's just how Iowa smells. If anything, the city dump was probably improving things!
/s
lived here my whole life, it's an olfactory adventure :P
[–] nozzlegear 2 days ago
The hat looks like one of a million other hats you see any guy wearing out in Iowa, from farmers to students to contractors. I have a hat just like it myself.
[–] phainopepla2 2 days ago
Realree camo has become popular with the "creatives sipping soy lattes" demographic. Although Apple is actually bit behind the curve here, I think it's already become a little passe.
[–] rubyfan 2 days ago
It looks more like students to me.
[–] kotaKat 2 days ago
The alt-text was "Two people perform fieldwork using MacBook Pro outdoors on a sunny day", apparently.
[–] paxy 2 days ago
Lmao so some human/AI was told to show "fieldwork" and decided it meant people standing in the middle of a field.
[–] eli 2 days ago
Some fieldwork does happen in a field. They look like perhaps botany or biology students.
[–] bcvvvy 2 days ago
Especially seeing is the things break if you fart near them too loudly.
My guess is this photo was taken in a local garden co-op or small farmstead, but it looked too barren to use for advertising so they added a bunch of plants later.