points by quacked 2 days ago | 0 comments
A/B testing does not inherently lead you to good design. If you A/B test what people want based on their revealed user preference, you get gambling apps and doomscrolling.
[–] cowlevel 2 days ago
[–] andsoitis 22 hours ago
> A/B testing does not inherently lead you to good design.
Good design comes from product acumen, understanding the user, taste.
But A/B testing helps you confirm whether or not your hypothesis resonates or not.
[–] titzer 2 days ago
"I want a steak dinner." Yeah, but based on usage patterns, here's some cigarettes and beer. /s
They put windows 95 in front of users, asked them to perform tasks, and, at the end of the test, asked them to shut down the computer. Almost everyone clicked on the start menu first, so that's where they put the shut down button.