After fermentation and roasting the seeds and removing the shell around the seeds it start to taste like chocolate. But even then it is still very bitter, and the texture is not great at all. It really needs to be finely ground to become palatable, otherwise it's a bit like a bitter chocolate flavored chalk. Extra cocoa butter is usually added for taste and melt in the mouth effect. Leaving extra raw defatted chocolate as a side effect, which is what is sold as cocoa cooking powder, to which you better add a lot of fat for taste.