The actual friction point is the subtle divergence of expectations. "User review" is a psychologically powerful concept - an extension of the "my friend/neighbour told me this" trust elevation.

But paradoxically, in today's popular society the reach of any given user review is (quasi) proportional to the amount of commercial involvement driving the exposure. Providing the platform, its userbase, and incentivising the content creator by metric of popularity.

So, now we have entire (minor) demographics in the business of finding new things to review. Class-leading tool of amazing reliability already exists for 10 years and is the benchmark for enduring quality in the field? That is wonderful, but the career reviewer still needs to review 10 new good-bad-and-ugly ones each year. Several will get a positive overall verdict from the reviewer, and some followers who make their purchase choices based upon the latest opinion they've heard from a person-of-respect will go out and buy those ones.

A reviewer who ended every new review for several years with "..but overall, the industry consensus of the Old Trusty 2000 is still the wisest holistic choice" would not be terribly compatible with the evolved world of User Reviews that we have.