The same trajectory, yes. But here they are taking the next step.

So far they didn't dare to announce an AI-generated competitor of e.g. Photoshop, inviting Adobe to get honorable mention in a press-release.

Or create a mafia movie and invite Martin Scorcese to join the press-release.

They could easily create final products already instead of providing their tools as a service to those industries. But they are aware of the backlash, so they wait.

Research seems to be a good field to test the waters...