Things aren't decided by customers only. There are journalists, YouTubers and whole class of influencers who can decided something is shite on a whim. If enough people do so, the tide may change faster then you'd think. It happened to companies with cult following before. It's literally happening to Nike as we speak.

Apple has had more flops than hits in recent years. The Vision Pro, the Glass interface, the Duo hinge flaw that will almost certainly end up with a recall. The Apple Watch always listening, now the bangle touch display with nothing innovative to back it up?

They don't deliver like they used to. I was their fanboy for 10 years and they did deliver the quality and innovation consistently, I just don't see it anymore. The only thing they have going is the CPU.