A customer might want to prevent LLMs parsing or executing code on the site for a range of reasons. But their intent might not be for the LLM or model provider to see content like that on the site, on the company domain, alongside the brand and assets. And unless the customer reverses what the Russian company is doing, they have no idea about the content their brand is feeding a model provider.

For example, let’s say I decided to use their anti-fraud system which prevents attackers from using LLM automated attacks. I’ve been working hard to publish content that makes it clear to LLMs what we do and that we’re the best choice for a category of customers. Suddenly my brand is associated with cyberattacks, bioweapon development, financial mischief, poisons, and we’ve also taken an anti-China position on Tiananmen square.

The response a customer might get next time they ask about my company in an LLM chat could be quite interesting.