Behind the scenes probably went something like this:

CEO: We are gonna miss our earnings by a lot. What’s the best internal model we got?

Tired AI Engineer: Doesn’t have a name but here it is.

CEO: Is it frontier on AA at least?

Tired AI Engineer: No?

CEO: Fucking hell. Tell AA guys I’ll pay them 10 mill if they change the methodology to show our unreleased model as frontier.

Legal Team: On it.