More: Apple makes long-term investments and big technology bets.

They placed a large bet for the MacBook on Intel’s roadmap at exactly the wrong time, and it screwed up multiple product planning and execution generations as a result.

Apple has finely tuned their organization to be great at long-term plans. That has come at the cost of being able to adjust “quickly” when those plans end up being flawed. The fiasco with the butterfly keyboard is maybe the best example.