Hey - dumb question that is probably a derail: Is there a practical reason in the US to use Instacart over one of the Amazon services? It seems like they are fighting an uphill battle - Amazon has its own grocery warehouses (Prime food), and owns Whole foods. I haven't cross-shopped recently, but am having a hard time imagining them competing on price with either of those services. I suppose the obvious reason is you aren't limited to those two stores, so if you want specialty items, nice baked goods etc you would use Instacart?