It is called feudalism. You have lords owning the land and everybody else needs to rent it. That is what capital is afterwards. You will own nothing, fight.
Right it started with SaaS and content subscriptions. We also have all the gamification, enshittification and up-selling in the physical-world Uber-For-X business models.
They've made all the delivery slower and added an option for you to pay $5 more to make it arrive at the speed it used to. We've jacked up fees and added a monthly subscription that reduces some of those fees back down.
As they take a larger cut from restaurants, many have increased in-app prices so you are paying multiple premiums&fees.
First non-cherry picked example I checked first restaurant in-app: $16 dish is $19.20 in-app , $5 delivery fee (flat-ish per order), $2 marketplace fee (scales with order size) to make it $26.80 pre-tax. +70% increase on direct retail in-restaurant price.
They've made all the delivery slower and added an option for you to pay $5 more to make it arrive at the speed it used to. We've jacked up fees and added a monthly subscription that reduces some of those fees back down.
As they take a larger cut from restaurants, many have increased in-app prices so you are paying multiple premiums&fees.
First non-cherry picked example I checked first restaurant in-app: $16 dish is $19.20 in-app , $5 delivery fee (flat-ish per order), $2 marketplace fee (scales with order size) to make it $26.80 pre-tax. +70% increase on direct retail in-restaurant price.