Fair! But $10 establishes a lower bound on a rational audience's TAM at a quarter billion a year. If it's higher, the TAM goes up without requiring loss of rationality / non-laziness of the customer base.

Chase Sapphire Reserve would net that out to approximately $0 on a monthly basis after credits and rebates.

My example is _not_ preying. That $10 does nothing to help our lives if invested in diversified etfs, for example. The _best_ use of that $10 is to alleviate the instantaneous stressors for 4-5 people all at once so we can relax and solve larger problems (my spouse works for pro-social non-profits, for example).

Yes, doordash can prey on laziness, and people will fall into laziness, but in my example the _availability_ of the service is providing a price-adjustment for urgency that matches my own rational prioritization of the evening's needs. It's the most rational, mutually-beneficial argument I can make, and it's real in my house from time to time.

Pizza delivery has been a thing for the last 50 years. And in my own childhood, my parents kept tv dinners and other instant sodium-bombs like easy mac or ramen on hand.

Doordash costs more than that, but chipotle is a good deal more nutritious than the 90's-era tv dinners I remember, so I can understand parents preferring to spend a bit more for that equally-easy solution.

You're getting stones thrown at you when you were trying to be polite.

From my memory we often piled into the car, got dinner, and went home and my parents had to stay up late to clean while we went to bed.

In my wife's memory, one parent couldn't work - all this stuff had to fall on them.

I'm saying the $10 is a nicety, not a necessity. We would be ok without it. I just think we're a little better with it. It's a market system - if I need it, it's there at a price I can justify. Markets are a good thing.

The usual answer to this question: "things were shitty in the past"

50 years ago most households did not have both parents working full time.

People also used to live in caves and wipe their ass with sticks.

What is this question? Is the idea of new products, technology, or services strange and problematic to you? Convenience is a major driver of invention.

Also when I was growing up my parents would order delivery plenty - but the only option was pizza because the driver worked for the pizza joint. And yes, it’s true, their parents didn’t order delivery, but they also lived in crushing poverty of the Great Depression and could barely afford to feed their kids during every meal.