points by mlmonkey 14 hours ago | 0 comments
Don't worry, they've put an Advertising guy in charge of Youtube, and he's busy inserting as many ads as possible into each and every video...
[–] oblio 14 hours ago
[–] vineyardmike 13 hours ago
I think the generally accepted ad load has been shown to be about 20%. About 20% of TV is ads, 20% of social media feeds, etc. Seems natural that we’d get there with YouTube.
YouTube has had sponsors and inline ads for years from the content creators, so I’m fairly confident we’re already approaching the saturation point in some form.
[–] mlmonkey 13 hours ago
Difference is, TV had (has) content in 30 minute chunks. But Youtube has, among others, Shorts, which are often 30 seconds. But still Neal Mohan wants to show ads on Shorts.
On top of these ads, creators are inserting their own ads ("this video is sponsored by ...."), so it's ads all the way down (like turtles).
[–] drnick1 13 hours ago
> People still don't see where this is going.
At least 30% of Americans use an ad blocker.
TV had both 15-20 minute of ad breaks every hour AND product placement during actual content.
That's where we're going in about 10-15 years.