Enterprises actively do not want Cloud provider's services distinguished by anything other than speed, cost, and reliability, because features imply lock-in. They'd rather have someone else's computer as bare-metal and run features atop that.

That's a recipe for racing to the bottom in the cloud space against the other providers, where the wins are very raw: what hardware did you predict two years ago you needed today, what breakthroughs in information structuring have your competitors not yet implemented in their own clouds, etc.

It's raw capitalistic competition, and that's good for consumers... But companies don't want that because it's a path to net-neutral revenue in the long-term, which is not how you put your stock on the moon.