That’s almost always a delayed effect. Move software people around and the revenue effects aren’t instant. In a heavily R&D-oriented area it might be 2y or more.
However customers often take a while to adapt to changing conditions.
If for instance you enshittify a tool brand, first the supply chain needs to drain of old inventory and then customers need to be confronted with the new product before they react, and that may take several interactions.
Ok this case that doesn’t describe people using search but does describe a monthly or quarterly ad spend. Once the feature factory shuts down it takes a bit to notice the new trend.
If for instance you enshittify a tool brand, first the supply chain needs to drain of old inventory and then customers need to be confronted with the new product before they react, and that may take several interactions.
Ok this case that doesn’t describe people using search but does describe a monthly or quarterly ad spend. Once the feature factory shuts down it takes a bit to notice the new trend.