Hacker News
points by andriy_koval 12 hours ago | 0 comments
> but larger more staid companies will take a lot longer.

I still believe large spenders already advertise on multiple channels and balance budgets based on performance.

[–] disgruntledphd2 1 hour ago
Sort of. It really does depend on the company and how they're set up. Like, brands using agencies or more non DR advertising only update on marketing mix models which are much slower.