Like the guy who put his SSN on the side of a truck and asked people to steal his identity?

I like it!

IIRC he had his identity stolen a bunch.

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> In 2005, Davis and Robert Maynard Jr. cofounded LifeLock,[10] a personal fraud protection company.[11] Davis was CEO of LifeLock since its founding. As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his own social security number[12] on billboards and commercials. As a result, he was a victim of at least 13 cases of identity theft between 2007 and 2008, belying LifeLock's claims that its services protect consumers against identity theft and fraud.[13] The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists."[14]

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)