In computer science, the satisfiability problem is the task of determining whether a boolean problem can be satisfied, that is, made to be true, by some combination of inputs. For example, the expression: A AND NOT B is satisfied whenever A is true and B is false, while the expression: A AND NOT A cannot be satisfied.
  A naive approach to satisfiablilty would be to check every possible input and see if the expression evaluates to true. 
  However, the number of combinations that must be checked is 2n, where n is the number of variables in the expression. This is what is meant by exponential time.
  The exponential time hypothesis conjectures that you cannot do better, that is, the number of operations needed to solve satisfiability will always be exponential in the size of the problem, no matter what algorithm is chosen.
  If this hypothesis is true, it would imply that P≠NP, because satisfiability has been shown to be in NP, and in order for it to be in P there would have to exist an algorithm that solves it in polynomial time.

The Exponential Time Hypothesis in effect says that 3SAT can only be solved by brute force--trying every possible combination until you find the right one. If your 3SAT expression has 100 variables, then this will take about 2^100 tries (exponential time).

What they found was an algorithm faster than brute force. 3SAT is still potentially one of these hard problems, but finding anything faster than brute force is a major advance.

NP-complete problems are essentially those where you need to make some kind of choice over a superlinearly-growing set of options where each option can be solved in polynomial time. Like, for example, finding a route between cities on a map under a certain total distance. You might need to go over all choices of routes.

The ETH essentially assumes that the best solution (in terms of complexity, i.e. how it grows) you can get for these kinds of problems is exponential. OpenAI just proved that this is false, you can have solutions that are below exponential complexity (but still above polynomial - if anyone finds a polynomial solution then we'd have proven that P=NP)

P means "this problem can be solved in polynomial # of steps relative to the problem size"

NP means "we don't know if the problem can be solved in polynomial # of steps relative to problem size, but we know we can check if the result is correct in a polynomial # of steps relative to the problem size"

!ETH: it was widely suspected that the flagship problem in NP, 3SAT, requires an exponential # of steps relative to problem size. We now know that 3SAT requires AT MOST something more than polynomial but strictly less than exponential to solve.

"P = NP" means "if you can check it in polynomial time, there's some way to solve it in polynomial time". "P != NP" means "there are some problems checkable in polynomial time for which there is no polynomial way to obtain the result"

Today's new proof makes "P = NP" "feel more likely", because we know that the flagship problem in NP is not exponential.

Fwiw never thought it was a well-named conjecture